Ultimately, representations of the University of Arizona are under the discretion of the Vice President of Marketing. If you have any questions regarding University logos, contact Janice Simcoe, associate director of Brand Equity. Begin the official University unit logo request process by reviewing the Logo Qualifications below.

Registered marks of the University of Arizona, such as the "Block A" logo and its variants, seal, mascots, images of Old Main and wordmarks such as ARIZONA®, WILDCATS™, ARIZONA WILDCATS®, CATS®, BEAR DOWN®, ZONAZOO®, and the University of Arizona® must be licensed. Their use is regulated by the Arizona licensing program.

The University of Arizona logo and trademark system is cohesive and amplifies the great work done across all units in order to protect and increase our reputation. If you are a designated marketing lead submitting a new logo request, you will be asked to identify the exact content and its placement in the new lockup architecture.

The UArizona College of Medicine – Phoenix logo directly serves and supports the mission of the University. It incorporates the UArizona Block A with a consistent "lockup", or spatial relationship, reinforcing and strengthening the brand and is considered a brand extension of the master brand.